Senior Transportation Programs: Raising Revenue and Awareness
Free Audio Conference
Thursday, May 28, 2009
2-3 p.m. Eastern Time
LIsten to the audio conference -- 1 hour
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Presentation slides for the event:
Partners in Care: Barbara Huston (PDF)*
ITNAmerica: Katherine Freund (PowerPoint)
Read transcripts of the event
*This document is in the Adobe PDF format. You will need to download free Adobe Acrobat Reader software to view these documents. If you do not have Acrobat Reader, you can download it for free by clicking on the Adobe graphic below.
Description
Barbara Huston and Katherine Freund both started out with a problem and ended with successful, innovative business models as solutions. Barbara Huston co-founded Partners In Care, a service-exchange program that utilizes volunteers to help older adults age in place. Katherine Freund created the first national, non-profit transportation service for the aging population, ITNAmerica®. Both of their business models use creative nontraditional methods to support transportation services for older adults. Join us during this hour long phone conference to hear from Barbara and Katherine and learn more about their innovative solutions to meet the needs of our aging population.
Supplemental Materials
How to Establish and Maintain Door-Through-Door Transportation Services for Seniors (PDF) is a guide on how to make supplemental transportation services work in your area. This guide covers topics such as how to get started, potential partners, key sources of support, and answers to questions about insurance and risk management. The guide uses information from case studies of existing door-through-door services for seniors, providing examples of successful program strategies. This guide is part of the Seniors Benefit from Transportation Coordination Partnerships: A Toolbox, developed by the AoA. Both of these resources are available in the NCST Library.
ITNAmerica and Partners In Care are social entreprises. Katherine and Barbara recognized a social problem and use entrepreneurial principles to organize, create, and manage a venture to accomplish social change. Learn more about the principles of social entrepreneurship from the Wikipedia website.
Liberty Mutual and ITNAmerica launched an online resource for driving safety and transportation solutions. The new Liberty Mutual/ITNAmerica website (http://www.libertymutual.com/seniordriving) offers tips to help mature drivers stay safely on the road and make adjustments to their driving habits. It also offers guidance to adult children on how to address transportation concerns and solutions with their aging parents.
The principle of time banking or service exchange, that Partners In Care uses, is a pattern of reciprocal service exchange which uses units of time as currency and is an example of an alternative economic system. Wikipedia provides a good definition and more resources about time banking.
TimeBanks is an international organization that promotes time banking as a social change movement in 22 countries and six continents. They have been on Good Morning America and have a directory of time banking organizations in the United States, along with other information and resources about how to start a time banking program.
Marketplace Money produced a story on Friday February 27, 2009 about timebanking in America. The story was titled “Banking your time to save you money”. Paul Rockower reported on the barter system at the Echo Park Time Bank in Los Angeles.
National Public Radio produced a story featuring Katherine Freund and the Independent Transportation Network on Morning Edition, January 1, 2009. Visit the NPR website to listen to the story. You can also read about the story in Health and Science titled “Car Services Helps Older Adults Stay Independent” by Joseph Shapiro.
Speaker Bios
Barbara Huston, Co-Founder, President/CEO, Partners In Care
Barbara Huston is one of the co-founders of Partners In Care Maryland, a community nonprofit that helps older adults remain independent in their own homes, utilizing and matching the talents and time of volunteer members in the community. As the chief executive officer, she has provided guidance and managed the growing program, including promoting the vision and strategic planning for a sustainable model of time exchange and choices to age with dignity. She has committed personal time and effort to guide the program from an idea on paper into a vibrant organization that has enrolled over 5,200 members. In addition to her involvement with senior issues, she is also interested in public education and women’s issues. Barbara has been a resident of Anne Arundel County for over twenty five years and lives in Severna Park with her husband, Steve, and their two daughters, Genna and Laura.
Graduate Leadership Anne Arundel Class of 1999
M.G.A. Health Care Administration/University College, University of Maryland, College Park
B.S. Microbiology/University of Maryland, College Park
Weinberg Fellows Program - 2008
Sen Paul Sarbanes Spirit Award for Social Entrepreneurship 2007
Basic Needs Impact Council, United Way of Central Maryland appointed 2006
Member Anne Arundel Comm Coll Gerontology & Aging Council 2006/2007
Member Anne Arundel County Task Force on Poverty 2007
National TBUSA (TimeBanks) Board 2005 to 2006
Area Agency Advisory Board on Aging appointed 2003 to present
Friends of Arundel Seniors Board of Directors 2002 to present
Anne Arundel County Commission for Women appointed 2000 to 2006, chair 2003 to 2006
AA County Information and Referral Task Force 2000 - 2001
Anne Arundel Senior Services Provider Group Board Member 2004 to 2006/Board Member (Secretary)- 2000 -2001
Conquer Cancer Summit, Anne Arundel County member, October, 2000
Safe Harbors Task Force, Baltimore member, June 1997
Katherine Freund, Founder, President, ITNAmerica
Katherine Freund has a Master of Arts degree in Public Policy from the Edmund S. Muskie School of Public Service and a Bachelor of Arts degree in English Literature from the State University of New York at Buffalo. She served on the Advisory Committee for the 2005 White House Conference on Aging, as a National Transit Institute Fellow and for nine years on the Transportation Research Board's Committee on the Safe Mobility of Seniors. Currently, she chairs TRB's Joint Subcommittee on Transportation Options for Seniors. In 2009, Katherine was named an AARP Inspire Award Honoree, and in February 2008, she was featured in the Wall Street Journal as one of "12 People Who Are Changing Your Retirement." Katherine received the 2006 Maxwell Pollack Award from the Gerontological Society of America, a 2006 award for Leadership in Innovative Enterprise Ideas from the Social Enterprise Alliance, the 2004 Archstone Award for Excellence in Program Innovation from the American Public Health Association, and the Giraffe Award for sticking her neck out for the common good.
Her publications include:
"Policy Initiatives to Move Seniors Forward," Public Policy and Aging Review, Freund and Staplin, Fall 2005.
"Mobility and Older People," Generations, Journal of the American Society on Aging, Summer 2003.
"Independent Transportation Network: The Next Best Thing to Driving," Generations, Journal of the American Society on Aging, Summer 2003.
"Surviving Without Driving: Policy Options for Safe and Sustainable Transportation for Seniors," Transportation in an Aging Society: A Decade of Experience, Transportation Research Board, 2004.
"Transportation on the Horizon," Mobility and Transportation in the Elderly, pp.145-155. Schaie, Pietrucha, ed., Societal Impact on Aging, Springer Series, 2000.
"Independent Transportation Network, Alternative Transportation for the Elderly," TR News, pp. 3 12, Jan/Feb 2000.
"Transportation Solutions on Horizon," Aging Today, p.10, January/February 1998.
"Build it and They Will Come," Transportation, pp.12-15, September/October 1998.
"How to Deal with Aging Drivers," Eye on Washington, Maine Sunday Telegram, p.1, Section C, August 2, 1998.
In addition to 14 National Transit Institute Workshops, Katherine has participated in more than 50 national panels and conference sessions on alternative transportation for seniors. She was the keynote speaker for the "Safe Roads" Conference in Melbourne, Australia in July 2002 and "Closing the Gaps" Conference in Brisbane, Australia, in 2007; and the keynote speaker at the Edmonton Seniors Coordinating Council/Alberta Motor Association Roundtable on Seniors' Transportation in Edmonton, Canada in 2007.
More About the Programs
Partners In Care
Partners In Care is a community nonprofit empowering older adults to remain independent in their own homes. Partners In Care's innovative programs utilize the concept of reciprocity. Founded in 1993 and now embracing 2600 members, service-exchange is the foundation for the Partners In Care network of support for seniors. The objective is to build community by engaging people to help each other with the myriad tasks involved in everyday living.
ITNAmerica
The Independent Transportation Network® model for economically sustainable senior transportation has been developed as a public private partnership with more than 15 years of research and development funded by the Federal Transit Administration, the Transportation Research Board’s Transit IDEA program, AARP, the Atlantic Philanthropies, and numerous other public and private organizations. There are now a dozen ITN® affiliates from Los Angeles, California to Charleston, South Carolina.
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